The Exploitation of the #BossBabe: Multi-level Marketing Schemes and Gender Roles
The Exploitation of the #BossBabe: Multi-level Marketing Schemes and Gender Roles Dayna Wilson – 300113188 SOCI 1125 – 005: Introduction to Sociology Dr. Siobhan Ashe Douglas College 13 December, 2021 Word Count: 1431 When the multi-level marketing (MLM) scheme was initially ideated in the 1930s with Avon (then California Perfume Company), it afforded women the opportunity to make money independently of the allowances designated to them by their husbands, as was the norm at the time. This allowed women to gain a modicum of freedom previously unrealized and opened doors of female empowerment. A century later, however, the model and its outcomes have undoubtedly shifted. MLMs, which are characterized by person-to-person sales and the recruitment of fellow distributors, tend to disproportionately target women and exploit gender inequality. This ...